Lead Generation
Effective Lead Generation
Build a predictable Revenue pipeline.
Is your company struggling to bring in new sales and keep customers long-term? Are you throwing money at all sorts of lead generation tactics hoping to build your brand and generate sales? If so, it’s likely you’re not realizing a return on investment (ROI) and your sales force is chasing down unqualified leads. Atomic Revenue creates effective lead generation strategies that align with the sales conversion process for a predictable revenue pipeline. It’s really where the profit launch begins!
Shift from Quantity to Quality
Lower CAC and move into profitability faster.
Effective lead generation focuses on the quality of leads rather than the number of leads. Unfocused, swing a wide net, feast-or-famine lead generation techniques complicate cash flow management and create unnecessary stress on you and your team. The efficiency of a more systematic, strategic lead generation process significantly lowers Customer Acquisition Cost (CAC) and moves you toward prosperity faster.
With a simple yet targeted approach to engage the right prospects, capture the lead, exceed expectations and create customer advocacy, you spend less to get more, earn loyal customers, and consistently increase sales. This drives stability into the sales process for a predictable revenue pipeline.
%
of all leads exhibit the characteristics favorable to productive sales outcomes.
(Source: Gleasner Research)
Lead Generation Formula
Identity + Exposure = Engagement
Build your brand and communicate your identity.
Get your brand and message in front of the right audience when that audience is ready to hear it.
Create enough interest that prospects take action to learn more and engage with your brand.
Once they engage, capture the lead with action that exceeds their expectations.
People, Process, Data
Often the most complex of the 3 steps to Revenue Operations, quality lead generation requires many diverse skills from your people. It also commands the most tools and technology, can take a considerable amount of your budget, and multiple departments need to be involved. By utilizing your people, process, and data™ to implement a-Rockin’ lead gen plan and measuring your CAC and other KPIs, leads turn into reliable, measurable sales.
Build Your Brand & Communicate Your Identity
Create interest with the right prospects at the right time.
You must create interest, solve a problem, engage, inspire action, and exceed expectations – especially when interacting with potentials at the start of the cycle. You want to be the one prospects identify with and come to first for expertise until they’re ready to engage or buy.
%
of the B2B decision-making process is completed before ever engaging a sales representative.
(Source: DemandGen)
Company Focus to Customer Focus
Strategize to engage, convert, and keep them.
Consumers are bombarded with incessant information that they mostly ignore. They have become immune to the “buy-from-us now” advertising. Instead, they choose what they research and want to learn about online and in the community, then make their buying decisions. This is a golden opportunity to inspire prospects to find you, want to learn about you, and do business with you.
Start by changing your focus from representing your company to representing the customer and solve his or her problem. Move from spending money to acquire leads to them finding you – with ease. When lead generation efforts effectively target potentials on a 1:1 basis, you build the know, like, and trust factors, and ultimately, build a relationship. And here’s the part that matters to the bottom line – once they’re engaged, exceed their expectations to convert them, then keep them using the same strategy.
With scientifically targeted, integrated digital marketing and lead-generation activities that consistently emphasize the human aspect of what you do, sales become reliable and measurable. Watch your sales and revenue soar and be as unabashedly pro-profit™ as we are!
Atomic Revenue Lead Generation Program
Diagnose. Resolve. Optimize.
Just imagine – salespeople answering calls from interested leads rather than wasting valuable time trying to cold call unqualified prospects! Atomic Revenue’s lead generation services focus on digital marketing, inbound and outbound campaigns, and trade shows, and align with your sales conversion process as part of a complete Revenue Operations strategy.
If you suspect lead generation is your problem, let’s start with an audit. Take a look at our solutions and be sure to contact our wicked-smart team today for a free revenue assessment.
