Resources

 

Exit Interview: Brian Peterson, Chief Operations Officer (COO)

In 2019, when Brian Peterson joined Atomic Revenue as a consultant, Atomic Revenue was growing at a rapid pace – from a nationwide, entrepreneurial team of seven, then twelve, then on to 42 within a…

Your Sales Process, Customer Experience, and the Hero’s Journey

Did you know that a well-done consultative sales process mirrors the myths and legends that human beings have told each other for millennia? While at first, that sounds a little far-fetched, stay with me here…

Customer Marketing: Uncover Hidden Revenue Potential in 4 Steps

Are you marketing to your own customers? Many B2B business leaders put this task on the back burner when it really should be a top marketing priority. Why? Your customers already know you, your products…

How a Fire Protection Engineering Firm Increased NOI in a Down Market

When Atomic Revenue met the AIE management team in 2019, the company was facing a myriad of challenges, including, but not limited to, the fact that most revenue was tied to one client who was…

Mixed Reality's Role in the Sales Process: What You Need to Know

In recent years, leaps and bounds in the world of business technology have greatly enhanced the ways in which B2B companies sell to their customers. From using customer relationship management tools to manage and accelerate…

How to Build a Go-to-Market Strategy

Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business? 

Why Atomic Revenue Runs on EOS®

Atomic Revenue’s expertise centers around the emerging discipline of Revenue Operations, which combines strategy and tactics for lead generation, sales conversion, and customer advocacy that results in full profit potential. We align all the parts…

Common Reasons People Call Atomic Revenue

Have you ever wondered what motivates B2B companies to reach out to Atomic Revenue for support? A truly comprehensive list of these reasons would be a mile long, so for the sake of this piece…

What Does It Mean to Be Data-Driven?

In the modern business world, there are certain terms and phrases related to data that are important yet poorly understood because they’re often misused or made to seem overly complex. I’ve clarified the meaning of…

How to Measure Growth with Customer Success Metrics

Do you know where your business is heading? How do you measure growth? Most business owners or leaders would say, “Of course we know where we’re heading; if revenue is up, we’re growing.” However, to…

Get Your Free Revenue Assessment

Ready to launch more revenue to your business? Get your FREE Revenue Assessment with one of our specialists.