Resources

 
  There are various descriptions and definitions emerging for the different types of “operations” within a company – marketing operations, sales operations, business operations, financial operations, digital operations, revenue operations,... Read more
Revenue operations focuses on the profitability outcomes that a business is trying to achieve. Most business leaders get revenue operations wrong – they think too narrowly about what it actually... Read more
As a business leader, no doubt you’ve heard about the big push for content marketing. But how does content marketing fit into your B2B company’s revenue operations strategy? Where should... Read more
Understanding and adopting the latest digital trends will help you stay competitive in an ever-changing business landscape and improve profitability. So, what are the digital trends for 2022 that really... Read more
January 1, 2022: Atomic Revenue is excited to announce the official opening of Atomic Revenue West – a Denver, Colorado, collaboration center, or “collaboratorium”, led by Scott Sinning, Profitability Practice... Read more
When your B2B company provides value to its customers and they reward you by remaining loyal and referring others, you increase the value of your business. That’s why you got... Read more
Atomic Revenue is pleased to announce Scott Sinning as Profitability Practice Leader and Executive Partner. Scott has served on the Advisory Board and provided strategic insight to Atomic Revenue and... Read more
Most of us grew up learning the Golden Rule in life – "do unto others as you would have them do unto you.” When it comes to building and sustaining... Read more
Market segmentation is a pretty well-known exercise for marketing and selling B2C products and services. It involves categorizing your market by characteristics and building one or more strategies to connect... Read more

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