Revenue Operations – Align Your Business for Profits
Discover a more profitable future through alignment.
Achieving consistent business growth comes from so much more than making a plan and hoping it works. Revenue Operations optimization requires a complex mix of people, process, and measurable data, all aligned to facilitate end-to-end revenue production™. Atomic Revenue analyzes and maximizes Revenue Operations strategies and aligns outcomes throughout your business for accelerated growth.
of all marketing leads are not converted into sales due to poor marketing and sales integration.
(Source: Marketing Sherpa)
Communicates your brand and identity to create interest and inspire engagement within the right target market.
Secures quality leads and educates those prospects about solutions to their problems so they can make an educated buying decision.
Comes from exceeding the set expectations of the customer experience, resulting in repeat sales and qualified lead referrals.
Identity + Exposure = Engagement
Effective lead generation must create interest, inspire customer action, and engage the right prospects in a lead qualification process that aligns with your sales conversion process. A refined qualifications process helps your company get the right leads, manage those leads, funnel them to the solutions they seek and connect them with the right sales reps.
Build your brand and communicate your identity.
Get your brand and message in front of the right audience when that audience is ready to hear it.
Create enough interest that they take action to learn more and engage with your brand.
The People, Process, Data of Lead Generation
Successful lead generation can be the most complex of the 3 steps to Revenue Operations. It requires the most diverse skills from your people. It requires the most tools and technology, can take a considerable amount of your budget, and multiple departments need to play a role in lead generation. With scientifically targeted, integrated digital marketing and lead-generation activities that consistently emphasize the human aspect of what you do, leads turn into reliable, measurable sales.
Experience + Delivery = Advocacy
Lead generation sets expectations in the process of creating interest while sales conversion sets additional expectations through education and contracts. This combination creates a foundation for customer experience. At a minimum, delivery on the set expectations during lead generation and sales conversion will result in customer satisfaction. However, exceeding those expectations opens the door for so much more.
When your company exceeds customer expectations, the result is customer advocacy. Your customer tells their peers about you and pre-sells your services to other qualified leads, shortening the sales cycle and your customer acquisition cost (CAC) significantly.
Congratulations! You now have a sales force working for you that generates pure profit.
Clear expectations create the customer experience.
Delivery exceeds customer satisfaction.
Qualified leads result from customer advocacy.
“We focus on your end-to-end revenue production through people, process, and data so you can join us in being unabashedly pro-profit!”
Revenue Operations Services All Companies of All Sizes
Revenue Operations is a discipline that considers the people, process, and data components of how any organization utilizes resources to generate revenue. It applies to every entity in any industry because the underlying principles are constant. Our clients represent diverse businesses ranging from non-profits to start-ups, solopreneurs to large enterprises, and from products and services to brick-and-mortar and e-commerce.
Streamline Your Process, Improve ROI
Shorten your sales cycle.
It’s time to drive stability into your revenue pipeline! Atomic Revenue can help you launch growth by supporting and improving lead generation, sales conversion, and customer advocacy as part of a complete Revenue Operations strategy. To streamline your processes, shorten the sales cycle, and improve ROI, contact us today for a free revenue assessment.