How is Marketing Different from Marketing Operations?
Good marketing without Marketing Operations will fail to produce results.
Marketing operations bring organization and efficiency to corporate communications and enable effective revenue strategy. Marketing by common misconception, and common industry practice, solely addresses the functional creation of outward facing company communications to the targeted buyer audience. In contrast, marketing operations
Measuring the Value of Marketing Operations
Marketing Operations key performance metrics
Here’s what you should know:
Both brand and message built solely from the marketing perspective will ultimately diminish the customer acquisition power of your identity. Customer-driven and sales-aligned identity will save you from costly rework and significant management headaches down the road.
Creating the content and brand is worthless if you don’t expose that identity to the RIGHT buying audiences. Marketing operations provide a process for assessing both quality and quantity of exposure as well as determine the return on investment for your marketing budget.
Once the right identity is exposed to the right audience with the appropriate level of detail, marketing operations enable the audience to take action and effectively engage with your sales process. Marketing operations
Our Marketing Operations Strategy
Your revenue production process is incomplete without Marketing Operations
Marketing operations organize the people, process, and data required to implement, evaluate, and integrate communications efforts tied to key performance indicators that drive evidence-based decision making with regards to budget, distribution, pricing, and positioning strategies. Equally important, it is marketing operations that allow growing businesses to effectively capitalize on new opportunities, respond to changing markets, adapt to competitive landscapes, and develop a strong commercialization strategy. Although branding, digital marketing, advertising, public relations, market research, and event planning remain core elements of a marketing plan, marketing operations integrate these tactics with sales operations and customer success as a comprehensive revenue strategy.
Grow your business for the benefit of the people.
If you’re ready to grow your business for the benefit of the people and drive lasting revenue results, contact our revenue operations team today for a no-obligation conversation with one of our subject matter experts.