Digital Operations Audit
Audit your Digital efforts to identify Revenue Opportunities
What is broken? Where are the opportunities? What is working?
Digital marketing is a staple of any successful business in the modern marketplace. However, this is one area of lead generation that changes almost daily – from Facebook’s alterations to their timeline algorithm, to new platform launches, to messenger bots, and artificial intelligence applications – the world of digital marketing is inundated with change. This means that your digital marketing assets – your website, social channels, email platform – are all subject to being outdated or even broken consistently. It can be difficult to keep up or know how to speak the language of digital marketing in order to know what’s working and what’s not.
%
of buyers admit to conducting online research before making a buying decision.
(Source: Accenture Interactive)
Auditing your Digital Marketing assets
A website, social media, and email marketing, Oh My!
When thinking about your digital marketing assets, there’s a lot to consider. Your company might have a website, social media profiles, an email marketing platform, digital advertising campaigns, an e-commerce store, an integrated CRM, a video library, and countless other digital marketing assets. Even within the marketing department alone, it’s possible to silo sections of your digital marketing strategy apart from each other. With a Digital Operations Audit, our team assesses how your different assets work independently and cooperatively with each other to support your lead generation and revenue goals.
With our audit, we provide a comprehensive report with 3-tier recommendations that cover:
%
(Source: Adobe)
Digital Operations Audit from Atomic Revenue
Diagnose. Resolve. Optimize.
Our Digital Operations Audit has become one of the most valuable offerings at Atomic Revenue. Our clients use it to understand their digital marketing assets and plan to enhance their part of the revenue production process. Outside vendors and members of our Preferred Partner Program use it to validate their recommendations to their clients by using Atomic Revenue as an independent 3rd party auditor.
Our Digital Operations Audit program works through a very simple process that includes:
Phase 1: Data Collection
Through a kick-off meeting including an interview process and an online survey, we gather the data about your company’s goals, objectives, and assets so that an audit can take place. During this phase, our team will also work with your team to gain access to your digital assets that will be audited including but not limited to website login, admin access to social profiles, and more.
Phase 2: Auditing by Atomic Revenue
The Atomic Revenue team will assess the information collected during the kick-off meeting and start auditing your digital assets. This process takes approximately 2 weeks to complete. Any additional information required while the audit is in progress will be requested as needed.
Phase 3: Delivery
The written Digital Operations Audit is delivered to you in an approximately 10-25 page PDF document. The Digital Operations Audit is delivered to your team for review and a final meeting is scheduled to discuss the results. Once that final meeting is complete, any additional edits or clarifications to the audit are made and a final version is delivered to your team.