Digital Operations Audit
Audit your Digital efforts to identify Revenue Opportunities
What is broken? Where are the opportunities? What is working?
Digital marketing is a staple of any successful business in the modern marketplace. However, this is one area of lead generation that changes almost daily – from Facebook’s alterations to their timeline algorithm, to new platform launches, to messenger bots, and artificial intelligence applications – the world of digital marketing is inundated with change. This means that your digital marketing assets – your website, social channels, email platform – are all subject to being outdated or even broken consistently. It can be difficult to keep up or know how to speak the language of digital marketing in order to know what’s working and what’s not.
of buyers admit to conducting online research before making a buying decision.
(Source: Accenture Interactive)
Auditing your Digital Marketing assets
social media, and email marketing, Oh My!
When thinking about your digital marketing assets, there’s a lot to consider. Your company might have a website, social media profiles, an email marketing platform, digital advertising campaigns, an e-commerce store, an integrated CRM, a video library, and countless other digital marketing assets. Even within the marketing department alone, it’s possible to silo sections of your digital marketing strategy apart from each other. With a Digital Operations Audit, our team assesses how your different assets work independently and cooperatively with each other to support your lead generation and revenue goals.
With our audit, we provide a comprehensive report with 3-tier recommendations that cover:
Digital Operations Audit from Atomic Revenue
Diagnose. Resolve. Optimize.
Our Digital Operations Audit has become one of the most valuable offerings at Atomic Revenue. Our clients use it to understand their digital marketing assets and plan to enhance their part of the revenue production process. Outside vendors and members of our Preferred Partner Program use it to validate their recommendations to their clients by using Atomic Revenue as an independent 3rd party auditor.
Our Digital Operations Audit program works through a very simple process that includes:
Phase 1: Data Collection
Through a kick-off meeting including an interview process and an online survey, we gather the data about your company’s goals, objectives, and assets so that an audit can take place. During this phase, our team will also work with your team to gain access to your digital assets that will be audited including but not limited to website login, admin access to social profiles, and more.
Phase 2: Auditing by Atomic Revenue
The Atomic Revenue team will assess the information collected during the kick-off meeting and start auditing your digital assets. This process takes approximately 2 weeks to complete. Any additional information required while the audit is in progress will be requested as needed.
Phase 3: Delivery
The written Digital Operations Audit is delivered to you in an approximately 10-25 page PDF document. The Digital Operations Audit is delivered to your team for review and a final meeting is scheduled to discuss the results. Once that final meeting is complete, any additional edits or clarifications to the audit are made and a final version is delivered to your team.
What Jon has to say about Atomic Revenue...
The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.
What Adam has to say about Atomic Revenue...
The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company.
What Nathan has to say about Atomic Revenue...
Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.
Marketing Operations Director, Enterprise Bank & Trust
What Jason has to say about Atomic Revenue...
Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago.
Sales Executive, OMiga
What Tom has to say about Atomic Revenue...
One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.
Co-Founder & CTO, Boosterville
What Karen has to say about Atomic Revenue...
When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.
Sr. VP Marketing
What Hassan has to say about Atomic Revenue...
We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue’s Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.
Director of Operations, HIPAAtrek
What Josh has to say about Atomic Revenue...
The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts.”
Director of Digital Marketing, Decantery
Grow your business for the benefit of the people.
If you’re ready to grow your business for the benefit of the people and drive lasting revenue results, contact our revenue operations team today for a no-obligation conversation with one of our subject matter experts.