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Enterprise University Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment

Enterprise University Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment

by Tara Kinney | Sep 20, 2018 | Case Studies, Financial Operations, Key Performance Indicators

Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals. Karen Loiterstein of Enterprise Bank came to Atomic Revenue for...
NIS Case Study: Financial Operations Model

NIS Case Study: Financial Operations Model

by Steph Nissen | Aug 27, 2018 | Case Studies, Financial Operations

Matt Heck founded NIS in St. Louis upon discovering an urgent need for breast reconstruction alternatives for women who have undergone a mastectomy or double mastectomy. With the help of NIS, women are now given realistic reconstruction options over other limited...
Expense Reduction and Revenue Growth Drives Business Valuation

Expense Reduction and Revenue Growth Drives Business Valuation

by Tara Kinney | Aug 6, 2018 | Education, Financial Operations

After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs. It...
Executing Your Department Budgets Like a CFO

Executing Your Department Budgets Like a CFO

by Tara Kinney | May 5, 2018 | Education, Financial Operations, Marketing Operations, Sales Operations

Most business leaders dread budgeting and forecasting as it falls into the “necessary but painful” work category. So what can we do as business leaders to make it easier? Coming at this topic from the school of hard knocks, there are several steps that can...

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  • HOME
  • EXPERTISE
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