by Steph Hermanson | Feb 15, 2019 | Digital Operations, Education
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.Your ever-evolving, smarter, savvier...
by Steph Hermanson | Dec 13, 2018 | Customer Success, Digital Operations, Marketing Operations
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are...
by Steph Hermanson | Nov 14, 2018 | Digital Operations, Education, Key Performance Indicators
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed...
by Steph Hermanson | Oct 9, 2018 | Digital Operations, Education
Any e-commerce seller will tell you that a top priority is long-term, sustainable growth. As important as growth is, it can be difficult to actually focus on when you’re also managing your day-to-day operations and making sure your orders get fulfilled on time. To...
by Steph Hermanson | Sep 12, 2018 | Digital Operations, Education, Marketing Operations
Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. In fact, according to the...
by Steph Hermanson | Feb 26, 2018 | Digital Operations, Education, Human Capital Solutions, Marketing Operations
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the...
