by Steph Hermanson | Dec 13, 2018 | Customer Success, Digital Operations, Marketing Operations
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are...
by Tara Kinney | Nov 19, 2018 | Marketing Operations
On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn’t even include customer success and customer retention. As I was booking...
by Steph Hermanson | Sep 12, 2018 | Digital Operations, Education, Marketing Operations
Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. In fact, according to the...
by Tara Kinney | May 5, 2018 | Education, Financial Operations, Marketing Operations, Sales Operations
Most business leaders dread budgeting and forecasting as it falls into the “necessary but painful” work category. So what can we do as business leaders to make it easier? Coming at this topic from the school of hard knocks, there are several steps that can...
by Steph Hermanson | Feb 26, 2018 | Digital Operations, Education, Human Capital Solutions, Marketing Operations
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the...
by Tara Kinney | Jan 22, 2018 | Education, Human Capital Solutions, Marketing Operations
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly...
