Why You Should Reduce Your Marketing and Sales Budget

Why You Should Reduce Your Marketing and Sales Budget

by Tara Kinney | Nov 19, 2018 | Marketing Operations

On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn’t even include customer success and customer retention. As I was booking...
How to Show Social Media ROI

How to Show Social Media ROI

by Tara Kinney | Nov 14, 2018 | Digital Operations, Education, Key Performance Indicators

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed...

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