For as long as business data has been collected – despite the economy, war, globalization, and inflation – 50% of small businesses with employees fail within 5 years. The only commonality in this Failure is another “F” word, Founders. Learn how to avoid the 10 common pitfalls of Founder Fails and other “F” words that could turn you and your business into a statistic and put those who depend on you at risk.

Instead of a world with no data, gut instinct, and spaghetti-on-the-wall strategies we now have vanity metrics, data manipulation, and KPI conflicts–it’s no wonder why CFO’s won’t support your marketing budget. The data you use in your job is not the data others need to do their jobs. If you do not effectively translate metrics from tactical level to managerial level to executive level, and ultimately to board level then you will learn quickly why the wrong metrics in the hands of the wrong people causes painful challenges and reduces executive support.

You have to spend money to make money, but how do you right-size and prioritize spending for optimal profitability? How will you measure what’s working and what’s not? What are the measures of success when your business changes? Can you hold teams accountable for performance regardless of economic conditions? The answers to these questions and so many more rely exclusively on the right people having the right data to manage performance of the right initiatives to drive profitability at every level of your organization under any economic conditions. Learn how to structure your data so that every team member is accountable for company profitability.