by Steph Hermanson | Sep 4, 2018 | Education, Sales Operations
External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity. Why Use a...
by Steph Hermanson | Jul 24, 2018 | Education, Sales Operations
When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked: “What types of sales collateral will we use to support our efforts?” “What should our sell sheets look like?” “When is the best time to...
by Tara Kinney | May 5, 2018 | Education, Financial Operations, Marketing Operations, Sales Operations
Most business leaders dread budgeting and forecasting as it falls into the “necessary but painful” work category. So what can we do as business leaders to make it easier? Coming at this topic from the school of hard knocks, there are several steps that can...
by Tara Kinney | Apr 19, 2018 | Education, Sales Operations
In Part I of this article, we identified four separate “mindsets” associated with the typical salesperson. To a high degree, success in a sales role is all about three things — the ability to build a relationship, being able to organize and execute...
by Tara Kinney | Feb 28, 2018 | Education, Sales Operations
Being an effective sales leader with a high-performance sales team requires many skills. It most certainly requires coaching, development, sales training, leadership, and administrative skills. Depending on the level of leadership, it may also require an ability to...
