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Financial Operations Model

Financial Operations Models Guide Business Growth

Accurate Line-of-Sight Enables Evidence-Based Management Decisions

A proper Financial Operations Model assesses the true capability of your business as a revenue producing enterprise.   When done properly, financial modeling is a process that helps you understand and manage the business so that you can make effective evidence-based decisions.

Good financial models provide, at a minimum, these four insights for business leadership teams:

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Process around how your business accomplishes your sales, revenue and profit result.
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A budget that is authentically mapped to the cost of acquiring your customer.
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Discernment around what it actually means to on-board new customers.
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The ability to see the impacts of decision making in real time.

%

of all new businesses fail due to lack of financial planning
(Source: US Bank; Hagen Study)

The Problem with DIY Financial Models

Inputs=Outputs

Small businesses often approach financial modeling as a vague accounting exercise rife with best guesstimate “plugin” figures resulting in woefully inaccurate outputs. This is simply dangerous. A combination of operational expertise in finance, marketing, and sales is required to guide accurate revenue, cost, and customer acquisition projections. With this insight, you can confidently make evidence-based decisions about your business that won’t sink your business.

Download our Financial Operations Model Whitepaper to Learn More.

%

of new businesses fail due to poor cash flow and management skills.
(Source: US Bank; Hagen Study)

Financial Operations Modeling by Atomic Revenue

Understand. Plan. Execute. Analyze. Optimize.

We are not accountants, and that is exactly the point.  We treat financial modeling as a budgetary management exercise.  We leave the accounting to your accountant.

Good financial models provide, at a minimum, these four insights for business leadership teams:

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Accurate Price/Cost Calculations

Dynamically test the impact of pricing scenarios on revenue, cost and profit projections.
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Requirements-Based Pricing

Accomplish this critical element of pricing strategy that is only possible with an accurate financial model.

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Acquisition Modeling

Visualize how your assumptions and scenarios impact every other aspect of your financial plan.
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Validation

Test the decision-making behind marketing and sales spend within the context of monthly cash flow capacity.