Core Messaging Program

Win More Business with Atomic Revenue

Generate Interest and Convert Leads


The tools in the Core Messaging Toolkit form the foundation of all your company messaging by standardizing how you communicate value across your marketing, sales, and customer efforts.   Furthermore, we strengthen understanding of your true value in ways our clients have often never considered.

Uniting your marketing and sales teams to be more impactful in how they communicate “value” improves lead generation, sales conversion, and average deal size.

Atomic Revenue builds your core messaging tools so you win more business.


of sales reps’ time is spent either looking for content or creating content to share with prospects.
(Source: Sales Force Study)

Effective Knowledge Transfer

Core Messaging from Leadership to the Frontlines



Core messaging lives in the minds of those who build the business and lead its progress to serve customers. Effectively transferring the right information to the people who are actually communicating with your customers is a core challenge that stifles sales growth.

Our process guides you through comprehensive exercises designed to draw out only the core messaging required for productive customer engagement. Atomic Revenue documents your go-to-market capabilities so that your team effectively educates your market to make buying decisions in your favor.

How Core Messaging Drives Revenue Growth

Diagnose. Resolve. Optimize.

Competitive Differentiation

Research “go-to-market” objectives, tactics and resource capacity of your two primary direct competitors as well as a group of your market space competitors so you can more forcefully position and distinguish your company’s value proposition.

Value Buyography

Identify primary value from 30+ specific reasons for “Why Customers Buy” from you and create detailed, interest generating declarations that create a desire to learn more.

Impact Declarations

Target content to educate your prospects on how you will specifically solve their problems with metric support for the resultant impact of your solution.

Pain and Problems

Document specific, meaningful rationale for solving customer “pain” in a manner that resonates and compels buying decisions with conviction.

What Jon has to say about Atomic Revenue...

The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.

Jon Dobson

CEO, PayRecs

What Adam has to say about Atomic Revenue...

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. 




What Nathan has to say about Atomic Revenue...

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson

Marketing Operations Director, Enterprise Bank & Trust

What Jason has to say about Atomic Revenue...

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. 

Jason Clark

Sales Executive, OMiga

What Tom has to say about Atomic Revenue...

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper

Co-Founder & CTO, Boosterville

What Karen has to say about Atomic Revenue...

When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.

Karen Loiterstein

Sr. VP Marketing

What Hassan has to say about Atomic Revenue...

We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue's Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.

Hassan Megahy

Director of Operations, HIPAAtrek

What Josh has to say about Atomic Revenue...

The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts."


Josh Edler

Director of Digital Marketing, Decantery

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