Core Messaging Program

Win More Business with Atomic Revenue

Generate Interest and Convert Leads

 

The tools in the Core Messaging Toolkit form the foundation of all your company messaging by standardizing how you communicate value across your marketing, sales, and customer efforts.   Furthermore, we strengthen understanding of your true value in ways our clients have often never considered.

Uniting your marketing and sales teams to be more impactful in how they communicate “value” improves lead generation, sales conversion, and average deal size.

Atomic Revenue builds your core messaging tools so you win more business.

%

of sales reps’ time is spent either looking for content or creating content to share with prospects.
(Source: Sales Force Study)

Effective Knowledge Transfer

Core Messaging from Leadership to the Frontlines

 

 

Core messaging lives in the minds of those who build the business and lead its progress to serve customers. Effectively transferring the right information to the people who are actually communicating with your customers is a core challenge that stifles sales growth.

Our process guides you through comprehensive exercises designed to draw out only the core messaging required for productive customer engagement. Atomic Revenue documents your go-to-market capabilities so that your team effectively educates your market to make buying decisions in your favor.

How Core Messaging Drives Revenue Growth

Diagnose. Resolve. Optimize.

Competitive Differentiation

Research “go-to-market” objectives, tactics and resource capacity of your two primary direct competitors as well as a group of your market space competitors so you can more forcefully position and distinguish your company’s value proposition.

Value Buyography

Identify primary value from 30+ specific reasons for “Why Customers Buy” from you and create detailed, interest generating declarations that create a desire to learn more.

Impact Declarations

Target content to educate your prospects on how you will specifically solve their problems with metric support for the resultant impact of your solution.

Pain and Problems

Document specific, meaningful rationale for solving customer “pain” in a manner that resonates and compels buying decisions with conviction.

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