Win More Business with Atomic Revenue
Generate Interest and Convert Leads
Uniting your marketing and sales teams to be more impactful in how they communicate “value” improves lead generation, sales conversion, and average deal size.
Atomic Revenue builds your core messaging tools so you win more business.
Effective Knowledge Transfer
Core Messaging from Leadership to the Frontlines
Our process guides you through comprehensive exercises designed to draw out only the core messaging required for productive customer engagement. Atomic Revenue documents your go-to-market capabilities so that your team effectively educates your market to make buying decisions in your favor.
How Core Messaging Drives Revenue Growth
Diagnose. Resolve. Optimize.
Research “go-to-market” objectives, tactics and resource capacity of your two primary direct competitors as well as a group of your market space competitors so you can more forcefully position and distinguish your company’s value proposition.
Identify primary value from 30+ specific reasons for “Why Customers Buy” from you and create detailed, interest generating declarations that create a desire to learn more.
Target content to educate your prospects on how you will specifically solve their problems with metric support for the resultant impact of your solution.
Pain and Problems
Document specific, meaningful rationale for solving customer “pain” in a manner that resonates and compels buying decisions with conviction.