Human Capital Solutions
Hiring the Right Marketing and Sales Team for the Right Budget
Marketing and sales labor significantly elevates your Cost-Per-Sale.
Due to rising labor costs, hiring and on-boarding the right sales and marketing talent for the right price is critical to your profitability. Ensuring that employees, contractors, and vendors are qualified in the necessary skill sets will minimize turnover while allowing revenue operations to become more efficient over time. This is important because as you grow, additional marketing and sales labor will be required, so if long-standing teams can operate more efficiently, you can scale revenue generation faster than your associated labor costs.
A well-organized compensation plan that rewards your team for the work they perform and Key Performance Indicators that provide clarity around performance expectations will assure that the right marketing and sales team are aligned to produce profitable revenue for the right labor budget.
In business, the most important lesson I have learned is that there is one currency that always plays the key role in forming value, and that is human capital—the knowledge, skills, and experiences of people.
(Source: Lowell Milken)
Atomic Revenue Solution to Human Capital Shortages
Diagnose. Resolve. Optimize.
Subscription Marketing Department
You may have consistent gaps in skill sets required to execute your marketing initiatives, but those skillsets may not justify hiring a full-time employee or you may not have the resources to do so. Subscription marketing departments are an ideal solution with fixed monthly budgets, flexible team composition, and dynamic resource utilization to meet your changing business needs over time. Get a team of experts for the price of one generalist.
Vendor Management
Small to mid-sized companies often don’t have the bandwidth to complete special projects that require big boosts of specialized skills for short periods of time. You no longer have to sacrifice your productivity to manage solicitations, evaluate performance, or manage work produced by your marketing/sales vendors. Atomic Revenue provides bandwidth for project planning, vendor selection, and vendor management so you know that the work contracted will be executed properly.
Fractional Management
Atomic Revenue provides executive bandwidth with our fractional Chief Marketing Officers (CMOs) and Chief Revenue Officers (CROs) to help you manage the performance of your overall sales and marketing organization, whether you use in-house staff, agency, or contract personnel. We take on the fiduciary planning and budgeting responsibility to make sure your marketing and sales teams produce results for your business with a sufficient Return-on-Investment (ROI).