Human Capital Solutions
Hiring the Right Marketing and Sales Team for the Right Budget
Marketing and sales labor significantly elevates your Cost-Per-Sale.
Due to rising labor costs, hiring and on-boarding the right sales and marketing talent for the right price is critical to your profitability. Ensuring that employees, contractors, and vendors are qualified in the necessary skill sets will minimize turnover while allowing revenue operations to become more efficient over time. This is important because as you grow, additional marketing and sales labor will be required, so if long-standing teams can operate more efficiently, you can scale revenue generation faster than your associated labor costs.
A well-organized compensation plan that rewards your team for the work they perform and Key Performance Indicators that provide clarity around performance expectations will assure that the right marketing and sales team are aligned to produce profitable revenue for the right labor budget.
In business, the most important lesson I have learned is that there is one currency that always plays the key role in forming value, and that is human capital—the knowledge, skills, and experiences of people.
(Source: Lowell Milken)
Atomic Revenue Solution to Human Capital Shortages
Diagnose. Resolve. Optimize.
Subscription Marketing Department
You may have consistent gaps in skill sets required to execute your marketing initiatives, but those skillsets may not justify hiring a full-time employee or you may not have the resources to do so. Subscription marketing departments are an ideal solution with fixed monthly budgets, flexible team composition, and dynamic resource utilization to meet your changing business needs over time. Get a team of experts for the price of one generalist.
Small to mid-sized companies often don’t have the bandwidth to complete special projects that require big boosts of specialized skills for short periods of time. You no longer have to sacrifice your productivity to manage solicitations, evaluate performance, or manage work produced by your marketing/sales vendors. Atomic Revenue provides bandwidth for project planning, vendor selection, and vendor management so you know that the work contracted will be executed properly.
Atomic Revenue provides executive bandwidth with our fractional Chief Marketing Officers (CMOs) and Chief Revenue Officers (CROs) to help you manage the performance of your overall sales and marketing organization, whether you use in-house staff, agency, or contract personnel. We take on the fiduciary planning and budgeting responsibility to make sure your marketing and sales teams produce results for your business with a sufficient Return-on-Investment (ROI).
What Jon has to say about Atomic Revenue...
The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.
What Adam has to say about Atomic Revenue...
The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company.
What Nathan has to say about Atomic Revenue...
Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.
Marketing Operations Director, Enterprise Bank & Trust
What Jason has to say about Atomic Revenue...
Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago.
Sales Executive, OMiga
What Tom has to say about Atomic Revenue...
One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.
Co-Founder & CTO, Boosterville
What Karen has to say about Atomic Revenue...
When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.
Sr. VP Marketing
What Hassan has to say about Atomic Revenue...
We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue’s Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.
Director of Operations, HIPAAtrek
What Josh has to say about Atomic Revenue...
The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts.”
Director of Digital Marketing, Decantery
Grow your business for the benefit of the people.
If you’re ready to grow your business for the benefit of the people and drive lasting revenue results, contact our revenue operations team today for a no-obligation conversation with one of our subject matter experts.