Resources

 

Atomic Revenue Congratulates Steph Hermanson for STL 40 Under 40 Award

This award recognizes the incredible contributions and expertise Steph brings to not only Atomic Revenue, but also to the profitable growth of national and regional companies. Every year, with its “40 Under 40 Awards,” the…

How Atomic Revenue Launched My Career: From Unfocused to Thriving

When I was introduced to Founder and CEO, Tara Kinney,  and Chief Revenue Officer (CRO), Steph Hermanson, I was in the same place a lot of people find themselves today… working several different jobs and…

Do You Need a Fractional Executive or Fractional Management?

Companies of all sizes – from regional business startups to worldwide Fortune 100 companies – are increasingly hiring fractional executives and fractional management. The many advantages have become clear, including depth and breadth of executive…

Atomic Revenue Wins First Clutch Review: B2B Go-To-Market Services

A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key…

Are Digital Marketing and Marketing the Same Thing?

"It depends" is one of the most frustrating answers to a question. What does it cost? It depends. How long will it take? It depends. Are you available? It depends. It feels like a non-answer.…

How to Choose a Great B2B Lead Generation Company

Is your B2B company, like so many others right now, seeing stagnation in good, qualified leads? Are your salespeople working their lead gen tools without much success? Is lack of new leads tempting you to…

Exit Interview: Brian Peterson, Chief Operations Officer (COO)

In 2019, when Brian Peterson joined Atomic Revenue as a consultant, Atomic Revenue was growing at a rapid pace – from a nationwide, entrepreneurial team of seven, then twelve, then on to 42 within a…

Your Sales Process, Customer Experience, and the Hero’s Journey

Did you know that a well-done consultative sales process mirrors the myths and legends that human beings have told each other for millennia? While at first, that sounds a little far-fetched, stay with me here…

Customer Marketing: Uncover Hidden Revenue Potential in 4 Steps

Are you marketing to your own customers? Many B2B business leaders put this task on the back burner when it really should be a top marketing priority. Why? Your customers already know you, your products…

How a Fire Protection Engineering Firm Increased NOI in a Down Market

When Atomic Revenue met the AIE management team in 2019, the company was facing a myriad of challenges, including, but not limited to, the fact that most revenue was tied to one client who was…

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