Sales Operations as Management Discipline
Sales people without sales operations will fail to produce optimal results
Measuring the Value of Sales Operations
Sales Operations key performance metrics
Measuring sales performance is a common challenge. Companies consistently hire salespeople without identifying the sales process, developing effective collateral, establishing realistic productivity expectations, providing necessary systems and tools, or even building a workable sales compensation plan. It’s no surprise why average B2B sales attrition is 27% (Aaron Ross, Predictable Revenue) and companies continue to miss profit margin and revenue production goals. When process and data are insufficient, sales management is impossible.