by Steph Hermanson | Sep 9, 2021 | News
A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key...
by Steph Hermanson | Feb 15, 2019 | Digital Operations, Education
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.Your ever-evolving, smarter, savvier...
by Steph Hermanson | Jan 23, 2019 | Education
Whether it’s a challenge we’ve faced first hand at Atomic Revenue, or a barrier to growth we’ve helped a client solve, our team has learned not only from experience but by being avid readers. We decided to put our heads together to come up with this list of reads that...
by Steph Hermanson | Dec 13, 2018 | Customer Success, Digital Operations, Marketing Operations
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are...
by Steph Hermanson | Nov 14, 2018 | Digital Operations, Education, Key Performance Indicators
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed...
