Revenue Diagnostics

Manage Your Teams to Generate Profitable Revenue

Are your marketing, sales, and customer teams aligned for strategic growth?

In your B2B business, you and your management team are the glue holding everything together. Much of your company’s success is in workflows, processes, and procedures that may be largely undocumented. Is your company’s secret sauce to generating revenue in the heads of a small team that’s too busy to standardize, document, and streamline?

Without a set of defined processes that a growing team can reference, your efforts to increase revenue will be inefficient. At many B2B companies, leadership spends too much time managing siloed sales, marketing, and customer service teams that don’t produce profitable revenue together.

As a result, scaling your revenue and profit margins in a systematic way is too hard, too daunting, too back-burner–and therefore, never done.

Companies with strong sales and marketing alignment achieve 20% annual growth rate. Companies with poor sales and marketing alignment have a 4% revenue decline.

(Source: Aberdeen Research Group)

Mapping your Revenue
Production Process

Driving business growth requires knowing the route and keeping your whole team on track

Mapping your company activities through each stage of the buyer’s journey shows where you are placing effort and budget. As a result, lost revenue and profit opportunities will become obvious. The Revenue Diagnostics Program from Atomic Revenue is a comprehensive evaluation of how you currently produce revenue. Information provided in this diagnostic highlights what’s working and what’s missing for profitable revenue growth across three spectrums of your buyer journey: 1) company activities, 2) company communications, and 3) Key Performance Indicators (KPIs).

Strong alignment between marketing and sales results in greater revenue production with a 67% higher Sales Conversion Rate and 208% increase in Marketing Directed Revenue.

(Source: Marketo and Marketing Professors)

Objectivity

Transfering your team’s experience, expertise, and insight to a growth strategist who objectively documents your revenue production processes and customer communications with KPIs.

Alignment

Mapping your process to align the efforts of your marketing, sales, and customer teams with defined KPIs sets a solid foundation for improved profitability and revenue growth.

Prioritization

Growth strategists identify gaps and opportunities in revenue production people, process, and data before prioritizing solutions so that your business can tackle next steps in a profitable order.

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Revenue Diagnostics by Atomic Revenue

Diagnose. Resolve. Optimize.

Revenue Diagnostics is a methodical and comprehensive evaluation that documents all aspects of your current revenue production processes. Atomic Revenue uncovers missing and essential revenue-boosting initiatives and processes at each of the seven stages of the buyer’s journey. Prioritized recommendations address lead generation, sales conversion, and customer advocacy opportunities. Benchmark metrics provide visibility to measure company progress as your teams implement these recommendations as well as any other initiatives.

We help teams leverage their current strengths and understand where, how, and why opportunities exist through a three-phase process:

Phase 1: Revenue Operations Discovery

Through a pre-diagnostics interview process with your company leadership, we gather raw input from key players about your revenue production process through the lens of a seven-stage buyer’s journey.

Phase 2: Gap Analysis Report

The Gap Analysis documents both internal and customer-facing revenue operations at each interval of the buyer’s journey, which reveals where to invest, where to cut, and how to measure.

Phase 3: Achieving Profitable Growth

Prioritized recommendations align with KPI benchmarks so that Atomic Revenue can help you determine whether to hire, delegate, or outsource to “Resolve” inefficiencies and “Optimize” profitable growth going forward.

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What Jon has to say about Atomic Revenue...

The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.

Jon Dobson

CEO, PayRecs

What Adam has to say about Atomic Revenue...

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company.

Adam

Founder Lifeblood.io

What Nathan has to say about Atomic Revenue...

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson

Marketing Operations Director, Enterprise Bank & Trust

What Jason has to say about Atomic Revenue...

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago.

Jason Clark

Sales Executive, OMiga

What Tom has to say about Atomic Revenue...

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper

Co-Founder & CTO, Boosterville

What Karen has to say about Atomic Revenue...

When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.

Karen Loiterstein

Sr. VP Marketing

What Hassan has to say about Atomic Revenue...

We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue’s Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.

Hassan Megahy

Director of Operations, HIPAAtrek

What Josh has to say about Atomic Revenue...

The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts.”

Josh Edler

Director of Digital Marketing, Decantery

Grow your business for the benefit of the people.

If you’re ready to grow your business for the benefit of the people and drive lasting revenue results, contact our revenue operations team today for a no-obligation conversation with one of our subject matter experts.

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