Hi, I am Tara Kinney

I am ready to help your team assess, prioritize, and execute revenue operations for measurable growth.

Fractional CRO | Revenue Coach | Board Member

About Tara Kinney

Tara Kinney is a revenue operations strategist and leadership advisor who has helped over 75 companies across 8 industries transform how they grow. With a deep specialization in long, complex B2B sales cycles, she brings clarity and execution discipline to professional service firms navigating technical sales, shifting markets, and evolving customer expectations.

Before age 40, Tara had already served in 40+ leadership, executive, and board roles — a career forged in the trenches of distributed teams, demanding clients, and real-world results. Her obsession with business models goes beyond mechanics; she sees them as living systems that must balance profit, purpose, and people.

At Atomic Revenue, Tara partners with organizations to modernize their revenue operations by aligning people, process, technology and data. She believes in flattening hierarchies through shared accountability, where every role becomes a leadership role. The outcome? Leaner operations, stronger teams, and measurable growth that sticks.

Tara is also an international speaker, international best selling author, volleyball coach, wife, and mom. Whether in the boardroom or on the court, she thrives on aligning people around a common purpose — helping teams rise to the challenge, together.

Random Facts

Age of First Revenue Revelation

Leadership Teams

Distinct Industries

Companies Supported

Specialization as Revenue Leader

Like all the Fractional Revenue Leaders affiliated with Atomic Revenue, my experience spans multiple industries with transferable insights that help my clients diagnose, resolve, and optimize revenue performance with an emphasis on profitable scalability. I am committed to delivering measurable value by empowering your people with process, technology, and data for end-to-end revenue production. That being said, I have some key differentiators that might make me the right choice for your team and your organization.

Deepest Industry Expertise

Business-to-Business (B2B) technical professional services characterized by long, consultative, peer-to-peer sales process (Engineering, Technology, Science, Consulting, Commercial B2B Services) with high Lifetime Value (LTV) customers.

Maximize Lifetime Value of Customers

    • Lifecycle Marketing
    • Marketing for Recruiting
    • Cross-Department Sales Participation
    • Customer/Referral Sourced Revenue
    • Project Closeout Process to Drive New Revenue

Increase Quality & Quantity of Leads

    • Marketing Performance Management
    • Marketing Budgets & Labor Planning
    • Agency/Vendor Selection & Oversight
    • Channel & Referral Sales Enablement
    • Marketing & Sales Employee Onboarding

Greatest Professional Passion

Transitioning revenue production from siloed, tenured individual contributors operating at maximum capacity to scalable, collaborative teams that can break-through revenue plateaus with agility, accountability, and profitability.

Distributed Accountability is about moving accountability from a vertical, siloed model of olden days to a horizontal process and data-supported structure of modern, technology-powered decision making that cares for the success of employees and fosters a higher lifetime value of customers.

Tara Kinney
how to increase revenue with the best revenue operations firm

Key Engagement Methods

how to increase revenue with the best revenue operations firm

Revenue Diagnostics

Deep dive, documentation and analysis of customer acquisition and lifetime value. Recommendations presented as a 12-24 month prioritized plan for improving customer experience, process scalability, resource utilization, and performance management.

how to increase revenue with the best revenue operations firm

Speaker & Board Member

It is my passion to share what I have learned as an owner, investor, executive, and strategic advisor to generate new ideas for eliminating challenges, measuring ROI, and growing revenue profitably.

how to increase revenue with the best revenue operations firm

Revenue Leader Lab

Leveraging her decades of practical experience, Tara coaches and collaborates with growth leaders to tackle execution issues, strengthen accountability, and fast-track performance improvements as a hands-on approach to professional development.

Tara’s Recent Blogs

Learn more about Tara by reading some of her publications to further assess whether or not she can add value to your team and the future success of your organization.

How the MDGP Aligns AI Strategy to Revenue Operations

95% of AI pilots fail because companies deploy AI before fixing revenue operations. Our Million Dollar Growth Pact (MDGP) implements eight sequential 90-Day Optimization Sprints™… Read more

Would You Bet on Your Business? We Just Did.

The Million Dollar Growth Pact (MDGP) is a groundbreaking initiative for B2B companies who are serious about sustainable revenue growth. It’s bold. It’s guaranteed… Read More

Customer Base Consolidation: A Strategic Growth Lever for Mid-Sized Manufacturers

Growth often starts with a bold decision, such as choosing to do less, better. For mid-sized manufacturers serving a large, diverse customer base, the path to sustainable and aggressive growth… Read more

What Everyone's Getting Wrong About Revenue Operations

Revenue operations focuses on the profitability outcomes that a business is trying to achieve. Most business leaders get revenue operations wrong – they think too narrowly about what it actually… Read more

Why We Created the Million Dollar Growth Pact: Solving the “What Do We Get?” Question

For years, prospective clients approached us with a seemingly simple question that often was deceptively difficult to answer: “What exactly do we get if we work with you?”… Read more

Expanding Your Market Through the ICP of Your ICP: A Guide for Manufacturing Leaders

In today’s competitive landscape, companies often focus on broadening their reach and growing revenue by pursuing… Read More

Book Time to Collaborate with Tara