About Susan Tyson
I work with owners and CEOs of sales-led B2B companies in the $3M to $30M range, with a focus on manufacturers across the upper Midwest. The work starts with a clear look at where sales and marketing fall out of step, then a practical plan to close that gap.
Forty years across corporate, agency, and consulting roles taught me one thing above all. Revenue is a coordination problem before it is a strategy problem. When the handoffs are clean and the message holds from first touch to signed deal, growth follows.
I am the author of Marketing Without the Nonsense and The Marketing Audit Guide. I write a LinkedIn newsletter called “Why This Isn’t Working” for leaders who want plain answers about revenue, not jargon.
If your pipeline looks fine but the numbers do not follow, that is worth a conversation.
Random Facts
Years’ Experience
Books Published
Years as Marketing Consultant
Years on LinkedIn
Specialization as Marketing Strategist
Deepest Industry Expertise
Smaller Business-to-Business (B2B) companies, particularly those in sectors like professional services, technology, manufacturing, light industry, and business services, face unique challenges in today’s competitive marketplace. These companies often operate with limited resources and need to be highly efficient in their marketing efforts to stand out and reach their target audiences.
Marketing Strategy and Planning
Works closely with company management to craft a comprehensive marketing strategy and plan for the organization that will maximize revenue, enhance messaging, and improve brand visibility across all channels.
Marketing Audits
Qualitative assessment of a business’s customer facing communications to determine optimal revenue opportunities, effective targeting, and clarity & consistency across all communication channels.
Greatest Professional Passion
I believe it’s crucial for my clients to understand the reasoning behind the marketing strategies I recommend. Blind trust in a marketing resource can often lead to skepticism, especially when the advice boils down to just “trust me.” This conviction inspired me to write my first books, *Business Marketing Strategy* (US) and *Marketing Essentials for Small Business* (UK/Europe), where I break down the ‘why’ behind effective marketing practices, empowering business owners to make informed decisions with confidence.
Susan Tyson
Key Engagement Methods
Qualitative marketing assessment
A marketing audit is a comprehensive evaluation of all your marketing activities, conducted impartially and meticulously by an external expert. During the audit, we assess how effectively your business communicates its mission, vision, and brand identity, as well as the consistency of your messaging across all channels. This process ensures that every aspect of your marketing is aligned with your strategic goals and resonates with your target audience.
Author
I believe it’s essential for my clients to grasp the ‘why’ behind the marketing strategies I recommend. To support this, I authored *Business Marketing Strategy* and the *Marketing Audit Guide,* both available as digital downloads. These resources are designed to help business owners understand the strategic reasoning behind effective marketing tactics, empowering them to make informed decisions.
